“Instead of a traditional ribbon cutting ceremony to open the park, we flew in guitarist Ryan Newell of Sister Hazel by helicopter to play a riff that blew the speakers and the gates wide open.”
AST Exhibits co-produced the opening events for the park, which included concerts by The Eagles and The Moody Blues. Other events included a golf tournament with a pairings party and, of course, the opening ceremony in which the gates were officially opened for the park.
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- As Co-Producers of the Hard Rock Park grand opening, AST was responsible for shuttling VIP’s around Myrtle Beach for various events.
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- Several press events and high profile gatherings were coordinated by AST for the Hard Rock Park grand opening.
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- Speakers are stacked and turned up to 11 in anticipation of the opening.
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- Ryan Newell of Sister Hazel was chosen to play the chords that would blow the gates to the park open.
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- AST decided that blowing the gates open with a stack of speakers was more appropriate than a traditional ribbon cutting.
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- Grand Opening events for the Hard Rock Park included live performances by the Moody Blues and the Eagles.
